OUR OPINION - HOOT

On your marks, get set, criticize

Love it or hate it, the London 2012 logo generated an enormous amount of discussion and debate as to its fit with an international event of Olympic scale and stature. Now, the mascots have launched and are expected to set the web all a-twitter. Meet Wenlock and Mandeville, the London 2012 mascots. Both formed out of molten steel, these characters are destined to be the must-have items on children’s (and a few adults’) Christmas wish lists. At Identica, the debate is molten hot. Love ‘em or hate ‘em; either way we wish them the best of luck and hope they steal the show. www.london2012.com/mascots

OUR OPINION - HOOT

Growing Brands

Spring has sprung, as have numerous new ways to express your brand’s commitment to the environment. Each ‘garden’ featured here expresses green fingered creativity and makes a bold green statement that Mother Nature, and her many fans, would be proud of. These creations allow those brands with a green thumb to create their ‘garden’ indoors, outdoors or even on the go. Whether you frame your garden, carry it around in your purse or send it in a postcard, just add water and watch your brand spring to life.

OUR OPINION - HOOT

Art is rubbish

Japan born artist, Sayaka Kajita Ganz, creates works reminiscent of her experiences growing up in several different countries, of being disconnected from the place she was born. She finds discarded objects from peoples’ houses and give them a second life, a new home. For her sculptures she only selects objects that have been used and discarded as the human history behind these objects gives them life in her eyes. Each object then transcends its origins by being integrated into an animal form that seems alive. These sculptures represent the human relationships that surround us and that even if some people don’t feel at home here and now, there is a place where they belong and that they will eventually find it.

OUR OPINION - HOOT

Mascotmania

Nothing (or no one?) is hotter right now than Muk Muk and his pals Sumi, Miga and Quatchi, the quartet of mascots for the Vancouver 2010 Winter Olympic Games. They’re so hot in fact, that we think they might be the reason for our spring-like Olympic weather. They’ve also inspired us to take a look at some other great games mascots over the years… can you spot our favourites? They are: Barcelona, Nagano, Munich and Vancouver. We’re starting to wonder what London will do…. a fish & chip? a badger? a beagle?...

IDENTICA RUN WITH THE OLYMPIC TORCH

Thanks to Optimum's David Brodie, who earlier ran in the torch relay, we got our hands one of the Vancouver 2010 Winter Olympic's most coveted items. Thanks David, we promise to give it back... honest.

OUR OPINION - HOOT

Here is our latest edition of Hoot.

This edition is called BIG Thinking and features ideas larger than life. You may need a bigger bath for this rubber duck.

We hope you enjoy it.

Click on the picture above for the full story.

OUR OPINION - HOOT

This edition is entitled What a relief. Sometimes great design is born from within, and is just dieing to get out.

We hope you enjoy it.

Click on the picture above for the full story.